Innovation

Stop saying you work at a CDC!

CDCs are leaders in tearing down walls, literally and figuratively, and creating communities where ALL people can live with dignity while participating in and benefiting from our economy.  This is the ideal vision of what CDCs are striving to achieve.  But most people don’t have the faintest clue who we are or what the acronym CDC means.  The general public’s understanding of a CDC, if they have one at all, most likely is centered on affordable housing.  We, as a field, aren’t very good at telling the public what we do.  Why we do it.

What we can learn from Apple iPhone Commercials

I like stories and I find that the best stories, the ones worth reading again, connect with me on a deeper level.  It’s not the hero’s adventure or the amazing experiences the protagonist has going up against their antagonist that catches and holds my attention as much as it is the emotional link that is created somehow between the story and me.  Because we live in a world of commercials and crass advertisements of every kind, it’s hard not to be bitter, cynical and downright irritated at our blatantly overexposed, oversold world.  It’s almost impossib

Tell Your Story with a Map

As a fundraiser, I want to tell my story as clearly and concisely as possible. This can be quite challenging, particularly because CDCs are diverse organizations with a number of programs addressing numerous causes in their community. One tool that I've used for years is maps, and with new data sources, the power of maps keeps growing.

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